Many people have heard the saying “third time’s the charm,” but what about the second? Archbishop Carroll recently embarked on an effort to redefine its identity by putting up a wall wrap that did not go so well the first time around and is now being redone.
Carroll seized an opportunity presented by a grant from the Archdiocese of Philadelphia’s Office of Catholic Education. The grant allowed schools in the Archdiocese to potentially receive funds for marketing or branding endeavors of their choosing. A total grant of $11,000 was allocated to implement several key projects: a vibrant wall wrap, a prominent letter “C” adorning the main office exterior, and a redesign of the stairwell leading up to President Dr. Tricia Scott’s office.
Dr. Scott explained that the grant was a selective opportunity for schools, and Archbishop Carroll opted for the branding component to visually represent the school’s values and spirit.
“So the whole project was a grant that we got through the Archdiocese of Philadelphia and not every school got it,” said Dr. Scott. “You had to apply and it had to be for either marketing or branding, and so we chose the branding component and are branding our walls with everything we believe to represent Carroll.”
The entire project, including the wall wrap, was entrusted to Image 360, a reputable company known for its work with various educational institutions. However, the initial rollout encountered unforeseen challenges.
Director of Communications Mrs. Michelle Wall explained why the wall wrap had to be redone.
“There were a few errors on the printing side so we stopped production,” said Mrs. Wall. “We went back to them and said that we wanted it to be redone because we are paying them to do this work.”
Mrs. Barbie Volpe, executive assistant for the Office of Student Life, confirmed this.
“There were problems with the first wall wrap, which is why the project was halted, and it is being corrected,” said Mrs. Volpe.
Acknowledging the initial hiccups in the design, Dr. Scott attributed Carroll’s challenges to the school’s inexperience in branding walls.
“The first version that came out was not at all at the level I had expected,” said Dr. Scott.
Dr. Scott added that after meeting with Image 360’s owner and head designer, she had faith and confidence that the final outcome would be nothing short of magnificent.
Now, Carroll’s community anticipates getting back to school Jan. 8 to see the new and improved product.
